To advance our industry by focusing on and extending membership to all content creators in the communication arts community by conducting inspiring, creative and nurturing events, with a focus on business education, ethics, advocacy and making connections. ------------------ Anyone can subscribe to The White Space by going to the chapter's website homepage and adding in their email address. Updates and deletions can be made by scrolling to the bottom of this email and looking for the eRoi box. ------------------
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FEBRUARY 12, 2007
ARTICLES:
>>> When Is the Next Guild Luncheon? >here
>>> March Luncheon Topic: Shapeless Self--Promotion, On a Budget! >here
>>> Thank You, Russ Cowgill >here
>>> Coming in April: Guest Speaker Sam Day >here
>>> Dear Mark Column >here
>>> From The Membership >here
>>> Guild Hires Lobbyist >here
>>> Classifieds >here
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When Is the Next Guild Luncheon?
The local Seattle chapter of the Graphic Artist Guild has been busy planning for 2007. There was no luncheon in January, and there will be no luncheon in February, but we will resume in March in a new venue, The Rocksalt Restaurant at Lake Union.
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March Luncheon Topic: Shameless Self-Promotion - On a Budget!
A panel of creative professionals will share with you their creative solutions for doing effective self promotion on the cheap. Attendees are encouraged to bring their own promotional materials to share. Don't forget to bring those business cards.
WHERE (NEW VENUE!):
Rock Salt Steaks and Seafood, 1232 Westlake Ave North, Seattle, WA 98109, 206-284-1047
http://www.rocksaltlakeunion.com/index.html
Map: http://www.rocksaltlakeunion.com/map.html
WHEN:
The last Wednesday of the month: Wednesday, March 28, 2007
Noon to 1:30. Please arrive early as the meeting will start promptly at noon.
RSVP: Click here to RSVP >here
RSVP by Friday, March 23, 2007 for early price. Late RSVPs will pay door price.
RSVP Member/Full-time student* $25.00
RSVP Non-Member $30.00
At Door Member/Full-time Students* $30.00
At Door Non-Member at the door $35.00
(*Must show vaild Student I.D.)
MEAL CHOICES:
A vegetarian option is available. The RSVP process will produce a comment box. Please note your vegetarian request there.
PARKING:
Parking is free in the parking lot that stretches along that block of Westlake in front of the restaurant.
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Russ Cowgill and Sara Chapman at the Guild's Columbia Tower Club Holiday Party in 2006
We'd like to thank outgoing chapter president Russ Cowgill for all the great work he has done for this chapter. He represented our chapter and its goals at the national convention, arranged speakers, and was very resourceful on behalf of the membership. As Russ steps down we are proud to announce Sara Chapman, former Membership Chair, as our new chapter president. She will hold that position until our next election in May 2008. Sara leaves her old role as chapter representative to Mark Monlux.
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Coming in April: Luncheon Speaker Sam Day
Sam Day, award winning illustrator and gallery owner will be revealing the important decisions and choices which helped to shape his career. You will be regaled with both tales of woeful hardship and stellar success as Sam recounts the long climb up the creative industry ladder. Learn techniques for courting the those elusive industry clients, working with government agencies and appealing to the small businessman]. Sam's history in the graphic design market is nearly as rich and colorful as the images he created. Treat yourself to the company of your peers and come join the Graphic Artists Guild as we present Sam Day, Illustrator, Cartoonist, Caricaturist and Portrait Artist. Check out his website.
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How do I bid an a trade magazine redesign?
Dear Mark,
WWForgive me if you're too busy to deal with a pricing question. I have been sought out to bid a re-design of an existing trade magazine, and I am a bit at a loss in how to bid for this job.
WW40K distribution
WWapprox. 200 pages
WW8 issues per year
WWroughly 120 pages of finished ads supplied to me
I was asked for a per page price. I want the gig, but don't want to sell myself too short. Any ideas?
WWWWWW– Maggy Redesign
Dear Maggy,
WW With the scant information you provided, my panel of experts have a few recommendations and a wide guestimate range. So, when these talented folks say minimum, they mean "written in stone, absolutely no less than."
WWFirst, tell your client that a per page price is an insane request and they shouldn't ask it unless they want an insane response like $26K.
WWThe cover is über-important. Nearly a third of the budget and time should be allocated to it.
WWIf the masthead is going to change, that needs to be a separate fee unto itself because it's basically a logo and should receive due compensation. Minor redesigns definitely do NOT include a change of the masthead.
WWYou need to determine the hierarchy of content. How much of this is just ads?--the more, the harder. Regular content might be Feature Article, Regular Columns, Letter to the Editor, Editors page, etc. More than 50% ad content is heavy. Yours is very heavy.
WWThe more advertising percentage, the more difficult. Not only for design placement but because you're dealing with promised and preferred placement of advertising agreed to by the sales department.
WWYou need to determine the number of stages of review, with a minimum of four and quite easily six. The client will ask for more unless you cap it. Start with four. Remember, you will most likely not be dealing with just one person looking over the new layout; everyone who writes for it will probably get a word in. Committees are the worst.
WWThe number of designed page templates will affect the price. Figure at least 10 to a dozen. Again, this is affected by your hierarchy.
WWIt will take you a minimum of 30 days to get the first stage review. That's the first review. Doing design is not as fast as doing layout and the client needs to accept that this will be a long process. Tell them to forget just switching over from one layout to another in a month's time. Not even God can make this happen. The client should wait until the full design is approved, then announce it in an issue before releasing the next issue with the new design.
WWPayment schedule. 25% minimum for an advance. Then it's billing for work done to date every 30 days with a net 30 day payment. Work will cease for as late as the checks are in arriving.
WWThese are just the start of a lot of different factors to be considered, but we hit a lot of basics. The following guestimate range has been determined by the real-life experience of my group of experts. As a project (and depending on the level of redesign and required parameters set by the client) a bare-bare-minimum $6K with a more realistic $8K is a starting point. This easily increases to $24K-$28K, and not at all unrealistic for $36K should something unforeseen occur.When you're exceeding your estimate, the design fee (based on full rights buy-out) can range in hourly from $80-$120 easily. Design is not production work, which is the layout of the magazine. However, production on magazines does require adjusting the template for the immediate need at hand, and should the client request you to take care of monthly production the $80 hourly is not unreasonable. Nor is the client requesting a per-issue sum from which you would constrain yourself. Determining the length of this project again comes down to hierarchy of content and percentage of ads. As well as the variable of fixing the number of text only rounds down to one or two. [ed. Do not understand this past sentence at all] Past which a revision clause should definitely be in effect.
WWThese numbers are not goals; they are real-life figures from professionals like you who have worked on similar projects. I encourage you to be aggressive in deciding how your business will achieve success. I also suggest you contact other designers who have worked on like projects to find out their perspective on the challenges that await a trade magazine redesign.
WWI hope this is of help.
WWWWWW – Mark Monlux
WWWWWWW Ethics Chair, SPGA Seattle Chapter, Graphic Artists Guild
If you have a question for the Ethics Chair, please email them with the Subject Line "Dear Mark" here.
DISCLAIMER: Mark Monlux's advice is a self indulgent pontification which may or may not cover general principles of law in response to issues of concern to the illustration community. Nothing in email should be construed to be a substitute for advice of counsel regarding the specific facts and circumstances of an individual case. Laws and their interpretation differ from jurisdiction to jurisdiction. Legal advice addressing a specific situation should be sought from an attorney duly licensed in the appropriate jurisdiction.
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From the Membership
Susan Trimpe, Artists' Representative and proprietor-in-chief of Susan and Co., and Guild Member, sent in this event announcement for those of you who reside on the east side of the Cascades.
A Book for All Seasons of Leavenworth proudly presents award-winning illustrator and superb storyteller David Wiesner. Mr. Wiesner will appear on Sunday, March 4 th to do a signing in the store from 1-3pm and to give a presentation on the illustration process over dinner catered by The Alley Cafe at The Conservatory behind Apple Annie's in Cashmere from 6-8:30pm. The cost for the evening event will be $23. Please RSVP by calling A Book for All Seasons at (509) 548-1451.
Members, especially those outside of Seattle, are encouraged to submit event information that might be of interest to creative professionals.
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Guild Hires Lobbyist to Oppose Orphan Works Bill
The Graphic Artists Guild has hired intellectual property attorney Megan E.Gray of the Washington, D.C., firm, Roylance, Abrams, Berdo & Goodman, L.L.P., to represent the Guild as its lobbyist on Capitol Hill to oppose the Orphan Works Bill. In this lobbying effort, Ms.Gray also will be representing the Greeting Card Association and George Little Management, L.L.C., the largest producer and marketer of consumer product tradeshows in North America (major gift shows, National Stationery Show, SURTEX, etc.). She will be working in close cooperation with Lisa Shaftel, the Guild's Advocacy Committee Chair, as well as Vic Perlman, General Counsel of the American Society of Media Photographers, and David Trust, CEO of Professional Photographers of America, to present a unified message from visual creators.
Ms. Gray and Mr. Perlman are working on drafting an alternative version of the Orphan Works Bill that will be acceptable to creators of visual art and, hopefully, to Congress as well. Both House and Senate Judiciary Committees have made it clear to the Guild that they will not drop the Orphan Works Bill altogether and that they intend to pass some form of an amendment to U.S. Copyright Law concerning orphan works.
Megan Gray has represented copyright holders in the fabric and textile, apparel, toy manufacturing, and jewelry industries. Read more about her extensive experience with licensing and infringement cases at http://www.roylance.com/att.asp?id=30.
The Guild welcomes any other organizations and trade associations representing artists, artisans, and photographers to join in our lobbying effort against the current Orphan Works Bill. For more information or to express interest in joining the effort, contact the Guild's Administrative Director, Tricia McKiernan, at 212.791.3400, ext 106, or admin@gag.org.
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Your Ad Goes Here
A 50-word ad for $20 is a sweet deal. Members get 2 free ads a year. Check out ad and sponsorship rates. >>here [>>here is hotlink to advertising and sponsorship page]
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