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The SPGA / Seattle Guild Vision Statement To advance our industry by focusing on and extending membership to all content creators in the communication arts community by conducting inspiring, creative and nurturing events, with a focus on business education, ethics, advocacy and making connections.
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APRIL 9, 2007
ARTICLES:
>>> April Luncheon Topic: Accustomed to
Strange Situations >here
>>> President's Message >here
>>> Upcoming Luncheon Topics >here
>>> Dear Mark Column >here
>>> Advocacy Update – Contact Senators to Support Bills
>here
>>> Copyright Society Event>here
>>> News for Graphic Designers from ICOGRADA
>here
>>> Classifieds >here
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April Luncheon Topic:
Accustomed to Strange
Situations
Sam Day, award-winning illustrator and gallery owner, will be revealing the important decisions and choices which helped shape his career. You will be regaled with tales of both woeful hardship and stellar success as Mr. Day recounts the long climb up the creative industry ladder. Learn from the horse's mouth the techniques for courting those large, elusive industry clients, working with government agencies and appealing to the common man or woman. Mr. Day's history in the graphic design market is nearly as rich and colorful as the images he created. Treat yourself to the company of your peers and join the Graphic Artists Guild as we present Sam Day, illustrator, cartoonist, caricaturist, portrait artist. http://www.samday.com
Plus--Drag and Brag! Please bring your coolest, cutest idea piece that actually brought you a great new client or two to show the group (no internet available, sorry).
New, Lower Admission Prices!
WHERE (NEW
VENUE!):
Rock Salt Steaks and Seafood, 1232 Westlake Ave North,
Seattle, WA 98109, 206-284-1047
http://www.rocksaltlakeunion.com/index.html
Map:
http://www.rocksaltlakeunion.com/map.html
PARKING:
Parking is free in the parking lot that stretches along the block of Westlake in front of the restaurant.
WHEN:
The last Wednesday of the month: Wednesday, April 25th, 2007
11:30am–2:00pm (program starts at noon)
RSVP before NOON Friday, April 20th 2007 for reduced admission.
RSVP: http://www.seattleguild.org/meetingPaypal.html
ADMISSION, New Prices!
RESERVATIONS: Please RSVP before NOON on April 20 to ensure your spot and meal choice is reserved! http://www.seattleguild.org/meetingPaypal.html
Only $25, a new reduced price, for Members and Students (must show current, full-time student ID at the door)
RSVP before NOON on April 20 before luncheon: $30 for Non-Members
At the Door: $30 for Members and Students (must show current, full-time ID)
At the Door: $35 for Non-Members
At-the-door payments may now be made with CREDIT CARDS.
Join the Guild at the luncheon and your meeting cost is FREE, plus you will receive a copy of the Pricing and Ethical Guidelines (over $35 value) to take home with you.
MEAL CHOICES: Meat Dish or Vegetarian
Please note your preference on RSVP. The default is Meat Dish. At-the-door choice might be limited, so please RSVP.
DRESS CODE:
Our new venue does not require a dress code, so feel free to wear your denim. Business attire is always welcomed.
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President's Message , April 2007
Welcome to the Graphic Artists Guild, SPGA Seattle Chapter.
Our new venue for luncheon meetings at the Rock Salt on March 28, 2007 was a success, and thank you all for attending. We had a fine turnout for Shameless Self-Promotion—On a Budget! Still one or two bugs to be worked out, but pretty good for the first time. Nice to be by the water, free parking was great, and I know that the freedom to wear jeans was much appreciated by some, and you know who you are. Weren't the presenters great? I enjoyed them all very much, and the rest of the audience did, too. We can all use some support in getting the word out about our own business at little or no cost.
We have a great line-up of events for you coming up. Luncheon meetings are (almost) always on the last Wednesday of the month. April's meeting will show the work of incredible illustrator, caricaturist and painter, Sam Day. In May we'll have the guy who knows everything about the creative industry, Larry Coffman, the publisher of Marketing newspaper. Then in June, we get to see the museum-quality poster work of Robynne Raye and Michael Strassburger of Modern Dog Design Co. As usual, we'll have door prizes from our sponsors and the usual convivial atmosphere. Please introduce yourself to me as I'd like to get to know as many of you as possible.
In between these luncheon meetings, we also have a Check Out the Sculpture Park event, a free get together planned for May when the weather (finally) warms up. Stay tuned for date, time and details.
We are starting to plan our Fall events, so please feel free to suggest a topic that you'd like to see, especially if you have a speaker in mind. And don't forget to keep checking back on the website for current information.
As always, I'd like to invite you to attend a SPGA Seattle Chapter of the Graphic Artists Guild board meeting, first Wednesday of the month, early evening, downtown Seattle or thereabouts. Please contact me for information about it. Your ideas and creativity will be much appreciated. We're a friendly bunch and would like to meet you.
Sara L. Chapman, Art Squad Graphics
President of SPGA Seattle Chapter of the Graphic Artists Guild
Celebrating the Guild's 40th Year
sara@artsquadgraphics.com.
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Up coming Luncheon Topics
May Luncheon Topic "Some Success Secrets" presented by Larry
Coffman, editor of MARKETING
Larry Coffman is
a long-time Seattle resident and for the past 20 years has
published MARKETING, a trade newspaper for the Puget Sound area.
Larry's MARKETING newspaper is a well-known resource for
designers, illustrators, marketers, advertising agencies and
printers in the Pacific Northwest. It's a go-to source for
finding out which talent was snatched up by what firm, who did
what, who won what, and the true trends of the industry. The
MARKETING contributors are in-the-field professionals providing
real insights and tools for today's concerns.
June Luncheon Topic - Museum-quality poster work of Robynne Raye and Michael Strassburger of Modern Dog Design Co.
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Is Designer Entitled for CD Royalties?
Dear Mark,
The graphic artist who designed my record CD cover says that artists now are entitled to royalties on record sales. Is this true?
Signed,
Wise-to-Investigate Debbie
Dear Wise Debbie,
You will find the Graphic Artists Guild’s Pricing and Ethical Guideline Handbook (eleventh edition) has on page 187 comments on Package Illustration, and comparative fees on page 190. The comparative fees are based on a survey sent out to designers and illustrators, who had the time or the inclination to report back on actual fees received. And as commented on page 187 fees have gone higher than $10k. Which you will not is higher than those recorded on page 190.
It might be very helpful for you to understand, and hopefully negotiate an agreement, for the licensing of the art if you were to take a quick online tutorial I’ve made on pricing principles. It can be found at http://198.173.235.195/estimatetutorial.html
Basically, the more exposure the art is scheduled to receive the more valuable it is. In the past it was fairly common for art to be licensed for the quantity print run of an album. The original contract would be only for the album. On occasion it might also cover poster licensing. Separate licensing would be arranged for each use of image, merchandise (t-shirts, buttons, hats) through advertising (posters, ads, television, web). Often, foreseeing the value the record companies would buy full album rights, and while this would be a heavier initial cost, it would pay out in that they would then not be subjected to re-use fees on successful products.
With the advent of the individual (whose needs are not in sync with the budget.) being able to create and market albums themselves. Creative professions have recently learned to adapt to agreements, which allowed for a lower up front cost with returns down the road. These licensing arrangements are diverse and clever and not necessarily limited to your basic royalty agreement. An example would be an up front cost, and then an advance payment based on quantity of item, say $x= x# of albums, with the same fee repeating when another quantity goes on order. (This model was adapted by from one used for greeting cards). And it is the one I often recommend as the artist sees more of an immediate reward and is reassured that the agreement in being honored.
As you know, copyright law says that the only rights of license granted are those that are in writing. Too often clients do not become aware of the specific nature of an agreement or neglect to take the time to write any form of agreement before instructing the artist to get to work. And while a client might think this will benefit by allowing for a perceived faster turn around, it does in fact prove a true hindrance.
When you contract with a designer, always keep in mind that they contract other creative professionals such as Calligraphers, illustrators, photographers, webmasters, and production specialists. Be sure that they are using contracts with their contractors and that they make you aware ahead of time of the type of licensing agreements you might be facing.
I’m confident that you can resolve this matter. It boils down to money. Either full compensation is paid immediately so that later checks are not a necessity, or a simple schedule of delayed compensation needs to be established that meets the comfort level of the artist.
If your designer is dealing with a photographer, you might also consider as a source for trade practices the American Society of Media Photographers (ASMP). While use of an image might be similar, illustration and photography have often formed different price structures. The comparative fees quoted in the PEGs (Pricing and Ethical Guidelines) cover illustration.
I hope that helps
Mark Monlux
Ethics Chair, Chapter Rep.
SPGA/Seattle Chapter
Graphic Artists Guild
DISCLAIMER: Mark Monlux’s advice is a self indulgent pontification which may or may not cover general principles of law in response to issues of concern to the illustration community. Nothing in email should be construed to be a substitute for advice of counsel regarding the specific facts and circumstances of an individual case. Laws and their interpretation differ from jurisdiction to jurisdiction. Legal advice addressing a specific situation should be sought from an attorney duly licensed in the appropriate jurisdiction.
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Advocacy Update - Contact Senators to
Support Bills
The Guild is urging all creative professionals to take a few minutes to contact their congressmen and ask them to support these two bills which have a direct effect on Graphic Designers, Illustrators and other creative professionals.
#1
THE ARTIST-MUSEUM PARTNERSHIP ACT HAS BEEN REINTRODUCED on March 14, 2007 by Rep. John Lewis (D-GA) and Rep. Jim Ramstad (R-MN) in the House of Representatives H.R. 1524 (House). S. 548 (Senate), an Identical bill was introduced in the Senate by Senators Patrick Leahy (D-VT) and Robert Bennett (R-UT).
The Graphic Artists Guild supports this bill wholeheartedly, and has supported this bill since it was first introduced, but not passed, in 2001. I URGE YOU TO CONTACT YOUR CONGRESSIONAL REPRESENTATIVES AND TELL THEM TO VOTE FOR THIS BILL.
It's easy! Send this message
(http://capwiz.com/artsusa/issues/alert/?alertid=9521951) from the
Americans For the Arts web site. Their message is fine with us, or write your own. [Americans For the Arts is a non-profit education that promotes art education in schools and cultural arts in communities.]
The bill supports individual artists by allowing us to take a fair-market value tax deduction for artwork we donate to nonprofit collecting and educational organizations, and it benefits the public by giving them access to more art.
This bill will amend the Internal Revenue Code of 1986; "to provide that a deduction equal to fair market value shall be allowed for charitable contributions of literary, musical, artistic, or scholarly compositions created by the donor." The 1986 tax code allowed us to deduct only the actual value of the materials used in the artwork.
This is a new and revised introduction of H.R. 1598 "ARTISTS' CONTRIBUTION TO AMERICAN HERITAGE ACT" S. 694 "ARTIST-MUSEUM PARTNERSHIP ACT" of 2001.
The text of the actual bills can be found on www.thomas.gov/
Lisa Shaftel
National Advocacy Committee Chairperson
Graphic Artists Guild
#2
The Advocacy Committee requests Guild members and other creative professions to contact their senators and urge them to support “THE EMPLOYEE FREE CHOICE ACT.” Click on this link for a portal to send a message to your senators on Capitol Hill:
http://action.americanrightsatwork.org/campaign/efca_senate_mar07
H.R. 800, The Employee Free Choice Act has already been passed by overwhelming vote in the House of Representatives. It has now moved to the Senate for a vote.
The Employee Free Choice Act is proposed labor law reform that would ensure that workers have a free choice and a fair chance to form a union. This legislation has bi-partisan support of 233 co-sponsors in Congress. The intent of this bill is to restore the rights of American workers to form a union where they work, if they so desire.
The American Rights At Work Website has good information about this bill: http://araw.org/takeaction/efca/index.cfm
A summary of H.R.800
http://araw.org/takeaction/efca/efca_summary.cfm
This bill would be a step in the right direction towards the Guild's goal to achieve anti-trust law exemption for free-lancers to allow us to collectively bargain on our own behalf with our clients and employers.
Sincerely,
Lisa Shaftel
National Advocacy Committee Chairperson
Graphic Artists Guild
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The Copyright Society of the USA Pacific Northwest Chapter is pleased to present:
Can Our Culture Be Saved? The Future of Digital Archiving
Speakers: Diane Leenheer Zimmerman, Samuel Telden Professor of Law, New York University School of Law and Steve Davis CEO, Corbis Corporation
Tuesday, April 3, 2007 6-8pm (pre-discussion reception from 5-6pm) at Seattle University School of Law, 901 12th Avenue, Sullivan Hall (corner of 12th and Columbia) Seattle, WA 98122-1090, Second Floor Gallery.
Light refreshments will be served during the reception, and contribution of $10 paid at the door is suggested to help offset the cost of this event. Due to the popularity of this event, attendees are required to reserve a place at the program by sending RSVP confirming attendance by Friday March 23 to:
Attn: Judy Hiramine, Corbis Corporation, 710 Second Avenue #200, Seattle, WA 98104 (206) 373-6079 TEL, (206) 373-6100 FAX judyhiramine@corbis.com
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NEWS FOR GRAPHIC DESIGNERS FROM ICOGRADA
In May 2006, the Guild joined the International Council of Graphic Design Association (ICOGRADA) as a provisional full Professional Member, the third American association to join. The AIGA and the University & College Designers Association (UCDA) are the other two American organizations.
Part of ICOGRADA's mission is to publish and distribute information concerned with graphic design and to further the appreciation of designers' professional achievements. To that end, ICOGRADA publishes a weekly e-newsletter full of events, announcements, and articles, and we've included an excerpt below.
If you are interested in receiving the e-newsletter, there is a link at the end of this email that will take you to the sign-up page for a free subscription. It's a great resource to the international design community.
PENTAWARDS: The best of world packaging design.
Packaging designers will soon have their own international competition dedicated exclusively to packaging design that will confer the awards for the best world creations. Pentawards will be THE reference in packaging creation. 40 categories divided into five groups (Beverages, Food, Body, Other Markets, Luxury) will set the background for the competition of creations from comparable markets.
The international jury, which will be announced on 15 April, will be composed of marketing and packaging design specialists from Europe, Asia-Pacific and the Americas. The packaging placed on the market in 2006 will be judged for its creativity, impact (branding) and quality. Each category will be conferred 3 bronze, 2 silver and 1 gold Pentawards.
The best of each of the 5 groups will receive a platinum Pentaward and the Best of the Show will carry off the supreme prize, the Diamond Pentawards, the trophy of which will be enhanced by a genuine 1-carat diamond certified by the Antwerp diamond exchange (in Belgium).
Packaging creators (individuals, agencies, manufacturers) are invited as of now to register on www.pentawards.org so as to be kept informed about the opening of the competition, which will be accessible from 15 May to 31 July 2007. The results will be announced at the end of October 2007.
For more information: http://www.www.pentawards.org
AND MORE!
I C O G R A D A E N D O R S E M E N T S
Events endorsed by Icograda meet international guidelines for best practises.
For more information see http://www.icograda.org/web/calendar
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9 > 11 May 2007
Call for Submissions
European Design Conference
Athens, Greece
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31 July > 3 August 2007
Conference
Encuentro LatinoAmericano Diseno en Palermo
Palermo, Buenos Aires, Argentina
http://www.fido.palermo.edu/servicios_dyc/encuentro2007/index.html
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20 > 26 October 2007
Congress
Design/Culture: Icograda World Design Congress
La Habana, Cuba
http://www.havana.icograda.org
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U P C O M I N G E V E N T S
For more events and information http://www.icograda.org/web/calendar
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16 January > 1 June 2007
Call for Submissions
Sappi: Ideas that Matter
http://www.sappi.com/SappiWeb/Initiatives/Sappi+Ideas+that+Matter/Sappi+Ideas+th
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1 February > 13 April 2007
Call for Submissions
Rockport Publishers Design Matters: Publishing
http://rockpub.com/entries.asp
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16 March > 27 April 2007
Competition
2007 Adobe Achievement Awards
http://www.adobe.com/education/adaa
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22 > 24 March 2007
Conference
UCDA Design Summit 2007
Philadelphia, USA
http://ucda.com/events.lasso?event_id=51
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29 > 30 March 2007
Seminar
Managing Creative Staff
Boston, United States
http://www.dmi.org/dmi/html/education/seminars/mcs.htm
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S U B S C R I P T I O N I N F O R M A T I O N
To subscribe to eNews:
Visit http://www.newsletters.icograda.org
To unsubscribe from eNews:
- Open a new e-mail message addressed to LISTSERV@ICOGRADA.ORG
- Leave the subject line blank.
- Write SIGNOFF ENEWS in the body of the e-mail message and send it.
- You will receive e-mail confirmation from LISTSERV@ICOGRADA.ORG
______________________________________
I C O G R A D A
Icograda is the world body for professional communication design. It is the representative international non-governmental organization for communication design, unifying the voice of designers worldwide and promoting their dynamic role in society and commerce. Founded in London in 1963, Icograda has 196 Members and numerous Friends in 57 countries worldwide, and holds consultative status with UNESCO, UNIDO, ISO, and WIPO. For more information, visit http://www.icograda.org
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