To advance our industry by focusing on and extending membership to all content creators in the communication arts community by conducting inspiring, creative and nurturing events, with a focus on business education, ethics, advocacy and making connections. ------------------ Anyone can subscribe to The White Space by going to the chapter's website homepage and adding in their email address. Updates and deletions can be made by scrolling to the bottom of this email and looking for the eRoi box. ------------------
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November 15, 2007
ARTICLES:
>>> Evening Festive Holiday Portfolio & Party Extravaganza >here
>>> Members' Blogs >here
>>> Dear Mark - What are exclusive or full rights? >here
>>> Guild Teleclass Series - E-Mail and Websites and Blogs>here
>>> Jeanette Smith's Licensing One Day Workshop >here
>>> Gift to Members from Nancy Juetten >here
>>> Sites of Interest >here
>>> Link to Text Only Version if eNewlsetter >here
>>> Classifieds >here
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Festive Holiday Portfolio & Party Extravaganza
Come one, come all, to the Annual Graphic Artists Guild Festive Holiday Party and Portfolio Extravaganza! We're pulling out all the stops this year and having an event to remember, and celebrating the National Guild's 40th Anniversary, too!
Come to the evening’s gathering for drinks, appetizers, dazzling conversation, and a chance to share your portfolio with your peers. Seek honest opinions on your work. Discuss issues that face the market and have some fun.
Bring your portfolio (sorry, no internet access) for folks to look at and admire if you'd like, grab your reindeer sweater and light-up earrings and prepare to party. It'll be the meet and greet event of the season. This year, to make the holiday spirit more real, we are accepting cash or check donations for the Seattle Food Bank. Do not bring food, please, just cash or checks. Let's share our blessings.
We'll have an assortment of yummy finger foods, a no-host bar, and you can participate in the Ornament Exchange (optional). If you'd like to join the game, bring a creative or gorgeous WRAPPED ornament, costing under $10, for a very enjoyable holiday amusement. You're sure to go home with something wonderful if you play.
And there's more! There will be a prize (rumor has it that it's a box of fine chocolates) for best holiday garb, so deck yourself in something festive and be there on Wednesday, December 5th, 5:30 at the Rock Salt Grill.
This is one of the few times during the year that the Guild has an evening event, so take advantage of the time slot and make your reservation today. Spouses and students get in at member rates.WHEN:Wednesday, December 5, 2007, 5:30-8:00 pm
WHERE: Rock Salt Steaks and Seafood, 1232 Westlake Ave North, Seattle, WA 98109, 206-284-1047 http://www.rocksaltlakeunion.com/index.html
Map: http://www.rocksaltlakeunion.com/map.html
RESERVATIONS: Please RSVP before NOON on November 30th to ensure your spot and meal choice are reserved! After June Noveber 30 it’s pay at-the-door prices. . http://www.seattleguild.org/meetingPaypal.html
RSVP for Members, Spouces/Sig and Students: Only $15 is you RSVP using PayPal on Guild website by friday before deadline.
(students must show current, full-time student ID at the door)
RSVP for Non-Members: $20
At the Door Members and Students (students must show current, full-time ID): $20
At the Door Non-Members: $20
At-the-door payments may now be made with CREDIT CARDS.
Join the Guild at the luncheon and your meeting cost is FREE (prepaid will be refunded), plus you will receive a copy of the Pricing and Ethical Guidelines (over $35 value) to take home with you, and a Guild Lapel Pin.
DRESS CODE:
No. But dress up, you hear? It’s a party!
PARKING:
Parking is free in the parking lot that stretches along that block of Westlake in front of the restaurant.
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I want to thank all the members who sent in their blogs to share. For those of you who do not have blogs, I suggest that you take a look at the link below which will help you in getting to understand and read blogs.
RSS Feeds In Plain English
http://www.youtube.com/watch?v=0klgLsSxGsU
Members’ Blogs (in alphabetical order)
Karen Burns @ Working Girl
http://www.karenburnsworkinggirl.com
Mary Byrne @ Changing Light
http://www.changinglight.typepad.com
Jackie McCarthy @ Vivitiv
http://vivitiv.blogspot.com
WP Morse @ Rhapsodies
http://rhapsodies.wpmorse.com
Mark Monlux @ PooBahSchpeal
http://markmonlux.blogspot.com
Leslie Newman @ Matissimojo
http://matissimojo.blogspot.com
John Nez @ John Nez Illustration
http://johnnez.blogspot.com
Doug Plummer @ Dispatches
http://dougplummer.blogs.com
Doug Plummer @ Daily
http://dougplummer.blogs.com/daily
Other Organizations’ Blogs
ASMP @ ASMP Seattle/Northwest Blog
http://www.asmpseattle.net/asmp
BPNW @ BPNW News Blog
http://bpnw.blogspot.com
Last year we had Steve Broback, writer of “Publish & Prosper – Blogging for Your Business” come to one of our luncheons as a speaker. If you would like to learn more about blogging at one of our luncheons in the coming year, please send in your feedback.
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What are exclusive or full rights?
Dear Mark,
WW Thanks you so much for your help and educational assistance!
WW If someone buys full rights, am I giving up the right to ever use a graphic or part of it ever in the future for something else? Do they now OWN it, or would that be “exclusive” rights”?
WW Thanks again and much obliged.
WW I’ll check out your blog.
WW Willa Losenrights
Dear Willa,
WW "Exclusive Rights" are very different from “Full Rights.” Let me describe it with a hypothetical greeting card situation.
WW You, an independent contractor, create a greeting card design. You “own” that greeting card design because you are a free creator and hold the copyright to the design. Naturally you have filed for copyright to fully protect yourself from any infringement before showing the design to potential clients. Because you hold the “copyright” you hold the “right” to license your work. You know that as the “creator” of the work, the only “rights” the client will ever have to your work are the ones that you “license” in writing. This is not a policy. This is Federal Law. You offer the card to the market at the licensing fee of:
$500 for a quantity run of 50,000 cards within North America.
WW Two potential clients want to license the card. One client is fine with purchasing the license as-is. The other client is not content. He does not want you to sell the card design to his competition as well. You explain that obviously there is a demand for your card design, and it is common business sense to license it multiple times for you to get a maximum of profit. The client persists in his desire to have an “Exclusive Rights” contract in which you license the design only to him. You counter with a new proposal of:
$1,000 for a quantity run of 50,000 greeting cards with in North America for a time period of one year, Exclusive Rights.
WW While the price of this new offer is much higher, the client recognizes the value of having an “Exclusive Rights” license. You both agree to the terms.A year goes by. You check in with the client and let them know that the license has expired. You’re at liberty to take and re-license the image to anyone. The client might decide that the card did okay, but will not be fashionable this year and decline renewal. Or the client might decide they have a hot commodity in their hands. They propose to you:
$2,000 for “Full Rights.”
WW But you are a savvy businessperson. You know that “Full Rights” means that you signed over an open-ended licensing agreement in which the client can use the image in ANY quantity, geography, time period, medium, and media. Forever. This means the client could potentially place the greeting card design on other products such as paper plates, gift-wrapping paper, storybooks, or use in other media such as an animated Christmas special. And you would see no profit at all from that long list of profitable merchandise. So, you laugh in their face. (I’m not kidding here. I literally do this, as it is a highly effective negotiating tactic.) What? Do you think I’m insane? Now that you know the client wants to expand the design on to other merchandise you counter with:
$3,000 for a quantity run of 100,000 greeting cards internationally distributed for a time period of one of one year, Exclusive Rights.
$2,000 for a quantity run of 50,000 rolls of gift wrapping paper, internationally distributed for a time period of one year, Exclusive Rights.
$1,000 for a quantity run of 10,000 coffee mugs, in North America for a time period of one year.
WW This example should illustrate how profitable it is to maintain control of your rights. And while it is true that there are some clients out there who require “Full Rights,” it does not mean you should settle for a low compensation for those rights. I sell “Full Rights” all the time, but the licensing is very high. Very profitably high.
WW I was lucky when I first entered the industry. I met highly career-driven professionals who confided in me that they received 20% of their income from re-licensing their work. It has been an ongoing goal of mine to follow in their footsteps. The low and difficult budgets we have to face in the industry today are the result of too many creative professional signing their rights away at far too low a price. I cannot count the number of times I’ve been approach by someone who made the mistake of licensing “Full Rights” for a “One-Time” usage price. It’s a rookie’s mistake which we all have made. But, not one that anyone can afford to continue and still have a career.
WW Now let’s deal with the word “Owner.” When you create (Creator) an expression of an idea (Copyright) you can grant rights (License) to clients to use that expression. The physical nature of the expression of an idea can be sold. However, the rights (License) to the work are not transferred when the physical expression is sold.
WW Here is an example:
WW You create a painting. The image of the painting is licensed for editorial use in a magazine. It raises the interest of a gallery, who then asks to display the painting. The painting is then sold. It’s very important to know that the person who now owns the painting does NOT own the “Rights” to the painting. You, the copyright holder, still control those. Thus you can sell a poster, limited prints and other licenses to the image.
WW Remember! The only way you can give away your right to your creative expression is through a written agreement. If you do not do this, the client has no legal proof to the licensing agreement. Because these written agreements are so important, you want to be the one presenting the contract, not the other way around. By supplying your own contract you immediately have knowledge of the full details of the terms to which you are agreeing. When you are the one who is supplied a contract, review it carefully. And do not be afraid to remove or change terms, for it is you who are the one holding the high card.
WW If you would like to understand more about market pricing principles and contract negotiation skills, please visit my online tutorial page at http://198.173.235.195/success.html
WW And I advise that you not only join the Graphic Artists Guild, but that you attend its various meetings. There you will meet other professionals who will share with you their ethical business practices, practices which are targeted not only at making a livelihood, but building a career.
WWI hope that helps.
WW– Mark Monlux
WWEthics Chair, SPGA Seattle Chapter, Graphic Artists Guild
The October luncheon’s guest speaker, Jeanette Smith, President of J'net Smith Inc., gave a great primer on marketing and licensing. If you were interested in this topic, that would have been a great meeting to attend. Why not see what you can learn at the next Guild gathering and RSVP today? Also, look below for infor on her next scheduled workshop
If you have a question for the Ethics Chair, please email them with the Subject Line "Dear Mark" here.
DISCLAIMER: Mark Monlux's advice is a self indulgent pontification which may or may not cover general principles of law in response to issues of concern to the illustration community. Nothing in email should be construed to be a substitute for advice of counsel regarding the specific facts and circumstances of an individual case. Laws and their interpretation differ from jurisdiction to jurisdiction. Legal advice addressing a specific situation should be sought from an attorney duly licensed in the appropriate jurisdiction.
>>>back to top
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Guild Teleclass Series
Our next teleclass is “E-Mail and Websites and Blogs, Oh My! – Leveraging Online Tools for Success,” with illustrator Dan Kattay on Thursday, November 29, 2007 from 2:00–3:30PM EST.
The fee is $15 for members and $25 for non-members. When you register you will be sent information about how to dial in, as well as any applicable handouts from our speakers. And, as a special bonus, all registrants will receive an audio file of the class.
For those unable to attend and want to learn what was covered, classes will be available as downloadable audio files for the same price. More information on these files will be posted on the Guild's web site as the files become available at http://www.gag.org/teleclasses.php.
A registration form is attached to this email and will be posted monthly for each upcoming class at http://www.gag.org/teleclasses.php. For more information about our teleclass series please contact the Guild office at 212.791.3400 x15, or email admin@gag.org.
Don't forget, your paid registration includes a copy of the audio file, so register today to secure your place on the call!
Tricia McKiernan
Administrative Director
Graphic Artists Guild
32 Broadway, Suite 1114
New York, NY 10004
212-791-3400, ext 15
212-791-0333, Fax
http://www.gag.org
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Jeanette Smith's Art Licensing - Professional Creator's Workshops
Seatlle Only - One Day Workshop - December 7th
Do you want to get your share of the $180 billion dollar licensing industry and take your artistic creations from local popularity to worldwide recognition, while creating a profitable business model, protecting your rights and preserving your artistic control? Artists, illustrators, cartoonists and graphic designers-this is the most comprehensive Art Licensing Workshop available from business powerhouse Jeanette Smith, who created the multi-million dollar Dilbert phenomenon.
J’net Smith, Inc. introduces a comprehensive Professional Creator’s Workshop, which begins with three hours of intensive “how to” licensing training. The afternoon includes half hour+ individual consultations. This is an extremely effective way to practice the licensing techniques; you get all your specific questions answered and learn from seeing others coached on their licensing goals. For details click on the Course Outline above and check out the Agenda below.
9 am - 12:30/Training Session
Introduction to Licensing; Retail marketplace; Success defined; Getting started; Protect yourself; Money talks; Marketing 101; Art branding; Marketing presentations; Leveraging your brand; Agents; Manufacturers; Industry pitfalls; Staying motivated
12:30 - 1:00pm/Lunch Break
Box lunch, coffee, sodas, juice and water provided
1:00 - 5:00/Individual Art Reviews and Group Coaching
Jeanette will review each participant's art, illustrations and design work to provide specific goals, tactics and advice.
Location: North Seattle
Friday, December 7; only 8 students will be accepted for Workshop. Please register via credit card online or email J'net and mail your check to secure your space.
Fee: $430, Includes Workshop + Workbook + Insider's Licensing Resource Guide
Discount of $50 is offered for Seattle Graphic Artists Guild Members
For more information email info@jnetsmith.com or call 206.533.1490
Space is very limited -- Register now!
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A Gift from One of Our Past Speakers
Here’s a note from one of our speakers from this year, who has a useful gift for you. Publicist and Media Savvy Newspaper Columnist for the Puget Sound Business Journal Nancy S. Juetten writes: Allow me to share a useful gift for you. I've compiled a dozen Media-Savvy-to-Go newspaper columns from my 2006/2007 work with the Snohomish County Business Journal into a useful e-book to guide your DIY publicity success. The information is both timely and timeless. If you'd like to receive it and use it to jump-start your PR planning for 2008, send me an email at nancy@nsjmktg.com. I'll gladly send it by return email as my gift to you! And, you can pass it along to anyone in your network that you think would benefit from it. I am on a mission to empower thousands of business owners from coast to coast with this information, and the momentum you can lend to this effort is welcome and most appreciated.
This week, the e-book is the item all new Media-Savvy-to-Go ezine subscribers receive by immediate download when they sign up to receive it. If you are not yet a subscriber, opt-in, and you'll receive the free e-book as an immediate download.
By the way, both Publici-Tea™ events for November and December have sold out. (Here is a link to learn more:
http://www.nsjmktg.com/newsletter/nl-oct-22-2007-publici-tea-anyone-plan-now-to-attend.php Take heart. I'll be adding new dates to the calendar for 2008 to accommodate the demand. I welcome invitations from professional groups to bring this empowering DIY publicity information to their members. And, I may launch virtual events to make the information convenient and accessible for all of my subscribers here and beyond. If virtual events capture your interest, drop me an email at nancy@nsjmktg.com so I can get into action to meet that need.
I am grateful for the opportunity to be of service. Thank you.
Warmly, Nancy
Nancy S. Juetten Marketing, Inc.
Public Relations and Marketing Communications
Main Street Media Savvy - Get Seen, Heard and Celebrated in Your Own Backyard ... and Beyond!
425-641-5214
Check out the new blog today!
www.mainstreetmediasavvy.com
Read about the newly upgraded Media-Savvy-to-Go Publicity Toolkit
www.mainstreetmediasavvy.com/mediasavvytogo.htm
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Ad directed by bravia bouncing balls director – From Ted Baker
http://gizmodo.com/gadgets/ads-done-right/new-guinness-rube-goldberg-
Test your vocabulary and earn rice for the hungry – From Sara Chapman
http://www.freerice.com/index.php
A 16-billion pixel zoomable image of DaVinci’s Last Supper – From Kenneth Huey
http://www.haltadefinizione.com/en
Gallery Hop, reports on Seattle Galleries – From Kelly Lyles
http://www.seattlechannel.org/galleryhop
Make My Logo Bigger Cream – From Kelly Lyles
http://www.makemylogobiggercream.com
Halloween Hangman – From Denny Osthus
http://www.dedge.com/flash/hangman
Why the Writers Guild union is on strike – From Kenneth Huey
http://www.youtube.com/watch?v=oJ55Ir2jCxk
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eNewsletter Text Only Version Available
You can now access a text only version of this enewsletter . Just look for the download link icon in this and future editions of the Whitespace. We know that some of you have problems printing out the eNewsletter and this link should help. Text only version.
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Your Ad Goes Here
A 50-word ad for $20 is a sweet deal. Members get 2 free ads a year. Check out ad and sponsorship rates. >>here [>>here is hotlink to advertising and sponsorship page]
WW