To advance our industry by focusing on and extending membership to all content creators in the communication arts community by conducting inspiring, creative and nurturing events, with a focus on business education, ethics, advocacy and making connections. ------------------ Anyone can subscribe to The White Space by going to the chapter's website homepage and adding in their email address. Updates and deletions can be made by scrolling to the bottom of this email and looking for the eRoi box. ------------------
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January 15, 2008
ARTICLES:
>>> January Workship Meeting Topic(with food): A Double Feature to Wrangle Your Digital Assets,
>>> Font Management and Asset Management >here
>>> Dear Mark - I want to start a greeting card company. >here
>>> Sites of Interest >here
>>> Link to Text Only Version of eNewlsetter >more info here
>>> Classifieds >here
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January 2008 Workshop Meeting:
A DOUBLE-FEATURE TO WRANGLE YOUR DIGITAL ASSETS
Font Management and Asset Management
Where? Rock Salt Steaks and Seafood on Lake Union1232 Westlake Ave. North, Seattle, WA 98109 206-284-1047
When? Wednesday, January 30, 2008. Arrive 11:30 a.m., meeting noon to 1:30 p.m.
What? Join Jason Hoppe and Craig Swanson of CreativeTechs for a presentation on font management and organization of digital images for graphic designers. CreativeTechs is Seattle’s premiere team of Macintosh experts and consultants focused on erasing technical headaches for Seattle photographers, design firms, ad agencies, and in-house creative departments.
Font Management: Want a fast, stable, healthy Mac? You better get a handle on your fonts. We will help you understand what is going on with all those odd font folders scattered around your Mac, and we will help you slim down your system fonts so InDesign doesn’t take forever to scroll to Zapf Dingbats. As a bonus, we will reveal what has changed about font management in Mac OS X Leopard!
Do you know what a .dfont is? Or the difference between TrueType and Postscript? Or do you have the slightest idea about which font folder of the three at your disposal you should use? How about this one: Should you use Apple's Font Book or go out and buy Suitcase for font management? We will answer these questions and a few hundred more in this informative talk expertly delivered by CreativeTech's Craig Swanson and Jason Hoppe. We will also look into activating, deactivating, and previewing fonts; the sanity-restoring value of doing a font tune-up on your system; and third party font management software.
Asset Management: How do you keep your growing image library under control? Learn to organize large collections of images. Come learn how to add keywords, manage metadata, and many other image management tricks.
Jason Hoppe
As an instructor, Jason Hoppe spent the last 13 years teaching prepress and electronic design to thousands of Seattle creative professionals. For the last 6 years he has been part of the professional faculty at Seattle's School of Visual Concepts, where he currently leads workshops in InDesign, Photoshop, Illustrator and other electronic production. Before that he spent 7 years teaching electronic production, and prepress at the Art Institute of Seattle.
As a production specialist, Jason has been handling high-end electronic production from the beginning of the industry. Jason spent the last 6+ years as Director of Electronic Production for Seattle ad agency and design firm, Horton Lantz & Low. Before that he worked as a digital artist for three other Seattle ad agencies, including a three-year stint as Digital Production Supervisor for Bozell Worldwide (now FCB Seattle).
Craig Swanson
Craig Swanson is the founder of CreativeTechs, Seattle's premiere team of Macintosh experts and consultants focused on erasing technical headaches for Seattle photographers, design firms, ad agencies, and in-house creative departments.
Craig brings a depth of experience built on almost two decades supporting creative teams of all shapes and sizes. Clients draw on his expertise in a wide number of subjects: font management, backup and archiving, server strategies, workflow automation, stable design workstations, color management, etc.
Craig is also the editor of CreativeTechs Tips, a free weekly newsletter for creative professionals who use Macs. Each issue sports a weekly mix of left-brain and right-brain tips based on CreativeTechs' real world experience supporting hundreds of creative teams in the greater Seattle area.
How much?
Prepaid members and students: $30. Must RSVP using PayPal on the Guild website by Friday before the meeting for reserved price. Students must show current, full-time student ID at the door.
Prepaid non-members: $35. Must RSVP using PayPal on the Guild website by Friday before the workshop for reserved price.
Walk-in members and students: $35. Students must show current, full-time student ID.
Walk-in non-members: $40. Note: At-the-door payments by CREDIT CARDS are OK. Become a member of the Guild at the meeting, and your meeting admission is free!
Lunch is included with workshop: When registering, select the meat entree or vegetarian entree in PayPal comments box. Meal choices for January workshop are Pesto Chicken or Penne Primavera (vegetarian).
Dress code? No. Business attire is always welcome.
Parking? Lots of it, and free.
RESERVATIONS: Please RSVP before NOON on January 25.
http://www.seattleguild.org/meetingPaypal.html
CANCELLATIONS: The SPGA/Seattle Chapter is charged for all reservations and food. If you are unable to attend send an e-mail to Becky Lucas (beam@deainc.com), SPGA/Seattle Guild Treasurer by NOON on the Friday before the event, to avoid being charged for your meal.
Our new venue for meetings is the Rock Salt Steaks and Seafood on Lake Union.
Rock Salt Steaks and Seafood
1232 Westlake Ave North
Seattle, WA 98109
206-284-1047
http://www.rocksaltlakeunion.com/index.html
Reservation Questions? please email reserve@seattleguild.org
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I want to start a greeting card company.
Dear Mark,
WW I just read your tutorial on How to Establish Basic Estimate Guidelines. It was quite helpful. I am not a graphic artist myself. I am in the process of starting a greeting card company.
WW I hope you wouldn’t mind answering a question for me. How would you suggest I find out the approximate fees for this type of work? I need this information in order to write my business plan (for cost of goods sold and other financials).
WW Any help or advice would be much appreciated!
WW – Joy N. Tedaé
Dear Joy,
WW I always encourage people who are starting in business to go out and investigate professional organizations who have made it their business to compile practices, prices and ethics of their industry for their members. Since you are interested in starting a greeting card company I have a couple of suggestions for you:WW
The Greeting Card Association.
WW Their website (http://www.greetingcard.org) will provide details of the organization. Become a member and you get a free copy of the Greeting Card Industry Directory (a $150 value), an extremely valuable book as it provides information on the industry and over 2,000 publishers and industry suppliers.
LIMA, License Industry Merchandise Association.
WW Their website (http://www.licensing.org) is a font of information, but you will have to become a member to get access to all the really good stuff. Don’t flinch at the price; like any organization, the information you receive as a member is far more valuable to you in the long run than the cost of membership.
WW You can learn more about LIMA by going to http://www.licensemag.com, which is another great resource. You can subscribe to their magazine for free, and they have a several different RSS feeds to keep you up to date on who is selling what to whom.
WW Also, a quick way to check out the artist’s perspective, including prices, is to check out The Graphic Artists Guild Handbook, Pricing and Ethical Guidelines, 12th edition (just released) pages 135-139. Guild members lovingly refer to the handbook as the PEGs, at it also is free (a $35 value) to those who join the Guild.
WW Can you believe it? All this information I learned from the PEGs and a Guild Luncheon/Workshop I attended. It goes to show you that affiliating with professional organizations will provide you with a wealth of information.
WW I hope that helps.
WW Mark
If you have a question for the Ethics Chair, please email them with the Subject Line "Dear Mark" here.
DISCLAIMER: Mark Monlux's advice is a self indulgent pontification which may or may not cover general principles of law in response to issues of concern to the illustration community. Nothing in email should be construed to be a substitute for advice of counsel regarding the specific facts and circumstances of an individual case. Laws and their interpretation differ from jurisdiction to jurisdiction. Legal advice addressing a specific situation should be sought from an attorney duly licensed in the appropriate jurisdiction.
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Sites of Interest
100 Useful Resources for Graphic Designers
(Please note that the Graphic Artists Guild website is listed first)
http://www.iyiz.com/100-useful-resources-for-graphic-designers
A very intersting world clock.
http://seattleguild.org/News_Archive/20071115/20071015.htm
This is a really interesting quiz to show how your opinions on different issues match those of the presidential candidates. I surprised myself.
http://minnesota.publicradio.org/projects/ongoing/select_a_candidate/poll.php?race_id=13
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eNewsletter Text Only Version Available
You can now access a text only version of this enewsletter . Just look for the download link icon in this and future editions of the Whitespace. We know that some of you have problems printing out the eNewsletter and this link should help.
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Your Ad Goes Here
A 50-word ad for $20 is a sweet deal. Members get 2 free ads a year. Check out ad and sponsorship rates. >>here
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WW